So...
We went to the International Toy Fair in Nuremburg, burnt some serious shoe leather and generally got bewildered at the vast array of stands. This place was HUGE!
Amongst the more interesting ones to catch our attention were the Geomag stand.
They had some great news that the Automoblox range will be getting a new pint sized addition.
Hopefully the Automoblox mini range will be about a third of the size of the current model and retail at about the £10 mark.
As expected, there were heaps of wooden toy stalls. It was worth noting however that the traditional European contenders were looking increasingly expensive compared to far east competition who, by and large have maintained their competitive pricing whilst significantly improving the product quality.
We may well be looking at bringing an exclusively branded range of musical toys from a Thai manufacturer..
I'm a musician myself and have always been frustrated that kids instruments are often crap quality! (whats the point of a wooden xylophone that sounds like you've dragged a brick over a cattle grid?)
Subject to the product samples passing the test of being handed to the rest of the band for scrutiny (the drummers a beast!) you should be seeing GO toys brand percussion toys later this summer.
On to other news the re brand is nearly complete, only one small dose of indecision to overcome before we have a new logo!
The more eagle eyed amongst you may have noted the home page of the website has changed slightly (giftedoriginals). Expect to see this more often as we've implemented a new content management system that allowes us to easily .
Anyways. . . onwards and upwards!
Wednesday, 21 March 2007
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